An inspiring webshop for floors and lighting.
Floor & Lamp brings atmosphere and quality together in the interior. We designed and realized their complete online identity: from a warm brand experience to a conversion-oriented Shopify webshop that harmoniously combines inspiration and ease of purchase.
Results Q1 2026
Performance that convinces.
Thanks to an extremely fast and mobile-first shopping experience, combined with a warm visual presentation of materials and lighting, the new webshop immediately shows strong user statistics.
Mobile loading time
0.9sQuick Shopify navigation
Product interaction
+38%Rich visual catalogue
Design satisfaction
97%Warm and premium feel
Mobile session duration
+52%Optimal mobile shopping
Our services
An attractive and optimized purchasing experience.
We brought the warmth and atmosphere of Vloer & Lamp online with a minimalist and high-quality design and a lightning-fast Shopify setup.
UI/UX Design & Branding
An attractive, clear online catalog in which lighting and floors are presented in a harmonious and high-quality manner.
View brandingShopify Store Development
A custom Shopify webshop with smart category divisions, fast loading times and a streamlined ordering process.
View webshopThe approach
From atmospheric image to working e-commerce.
Every aspect of the webshop is designed to convey the warmth of the products and inspire the user in their interior choices.
Atmospheric & warm web design
Floors and lighting determine the atmosphere in an interior. The design of the webshop reflects this with warm color palettes, calm typography and large atmospheric photos that provide inspiration.
Inspiring product presentation
A clear catalog structure that allows customers to easily see combinations between different floor types and matching lighting. This minimizes choice stress.
Mobile-first shopping experience
Because consumers mainly orientate themselves on their mobile phones, the mobile interface is extremely intuitive with quick routes to product specifications and sample requests.
Scalable Shopify platform
A solid Shopify e-commerce foundation that's ready for range expansions, product drops, and content-driven growth, without sacrificing speed.
Collaboration
From initial direction to a strong end result.
Determine product story
We started with the question of how to present a specific product attractively and clearly online.
Build shopping experience
We then made the route from product interest to purchase shorter, calmer and easier to follow.
Strengthening image and trust
We let the product image, explanation and benefits work together so that visitors understand more quickly why the product fits.
Finalize conversion points
Finally, we tightened up the most important buttons and sections for a clear purchasing path.
"Products are presented in a more attractive way and visitors can continue browsing the collection more easily. The shop feels much clearer."
Free introductory call
Let's get clear on your next growth step.
In 20–30 minutes, we look at your brand, website or online store, and campaigns. We discuss what works, where the opportunities are, and which step could make the biggest difference now.
Initial insights
Focused discussion
Practical advice
Clear approach
No obligation. You decide what to do with the advice.
You'll speak with Basma
Senior consultant+31 30 340 3996
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