A minimalist webshop with character.
Apples and Bananas is a webshop full of love for children's clothing, with a focus on quality, natural materials and timeless design. We created an e-commerce experience that radiates peace, simplicity and confidence.
Results Q1 2026
Results that speak for themselves.
The new webshop combines a calm brand experience with a clear shop flow. The first quarterly figures show that this approach produces immediate results.
Sessions in Q1
18KTargeted visitors
Total turnover Q1
€16.6KInstant growth
Orders in Q1
215Successful checkouts
Conversion rate
0.98%Optimal checkout flow
Our services
A soft brand experience for kidswear.
We translated the vision of Apples and Bananas into an online environment that matches their minimalist aesthetic and sustainable philosophy.
UI/UX Design
A quiet e-commerce experience where the children's clothing collection comes into its own.
View websiteShopify Development
A custom Shopify webshop with smart product filters and a streamlined checkout.
View webshopThe approach
From brand identity to a webshop that activates.
A well-thought-out e-commerce experience in which brand, ease of use and commercial growth reinforce each other.
Brand experience as a starting point
The webshop is built around the calm appearance of Apples and Bananas. Typography, photography and navigation together form a recognizable environment in which the collection takes center stage.
Conversion-oriented Shopify structure
From collection page to checkout: every step is designed to provide a quick overview and limit choice stress. Smart filters and a clear product presentation make targeted shopping easy.
Mobile-first customer journey
The entire shopping experience is optimized for mobile use. Compact navigation, clear promotions and quick routes to relevant products are in line with the shopping behavior of young parents.
Scalable foundation for growth
The Shopify environment offers space for new collections, campaigns and organic findability. This way the brand can remain green without sacrificing peace, consistency or ease of use.
Collaboration
From initial direction to a strong end result.
Start with the numbers
We started with purchasing behavior: where did customers drop out, which products received attention and which route should lead faster to purchase?
Make the shop quieter
We then made the webshop clearer, with more focus on collection, trust and a flow that feels logical on mobile and desktop.
Manage campaigns better
We linked the new shopping experience to campaigns that brought more relevant visitors to the right products.
Follow up results
After launch, we tracked sessions, orders and sales to see where the new setup immediately performed stronger.
"The shop feels calmer, but especially the numbers gave confidence. More sessions, orders and turnover showed that the new setup worked."
Free introductory call
Let's get clear on your next growth step.
In 20–30 minutes, we look at your brand, website or online store, and campaigns. We discuss what works, where the opportunities are, and which step could make the biggest difference now.
Initial insights
Focused discussion
Practical advice
Clear approach
No obligation. You decide what to do with the advice.
You'll speak with Basma
Senior consultant+31 30 340 3996
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