A restaurant identity where attention determines taste.
MOBO is a restaurant in Al Hoceima where pool, beach and restaurant come together. We developed a brand identity that brings together the culinary versatility, seasonal experience and warm atmosphere of the concept.
Brand foundation
An identity that can collect and distribute.
The brand had to be recognizable in the physical environment, but also flexible enough to carry new dishes, ingredients and moments every season.
Logo & identity
01Recognizable brand foundation
Season concept
02Flexible visual language
Restaurant experience
03Atmosphere, taste and attention
Social strategy
04Always new content layers
Our services
Branding that keeps moving with the menu.
We translated the restaurant concept into a visual basis that is warm, recognizable and practically usable for both offline and online communication.
Branding & Identity
A distinct brand identity with logo, use of color, typography and image direction for restaurant, beach and pool.
View brandingSocial Media Strategy
A content approach that moves with the seasons, dishes and atmosphere of MOBO.
View brandingThe approach
A flexible system for a restaurant on the move.
The brand identity monitors the positioning of MOBO, while leaving room for new dishes, seasons and campaigns.
A brand that brings people together
MOBO had to feel like the center of attention and diversity. The identity brings together different culinary worlds in a clear, recognizable brand.
Logo as a collection point
The angular shapes and typography give the brand its own signature: sharp, modern and widely applicable on menus, signage, socials and hospitality touchpoints.
Playing with seasons
Because the menu and ingredients are constantly changing, MOBO was given a visual language that can switch seasonally without losing its recognisability.
Attention as the most important ingredient
The visual language shows what MOBO stands for: attention to dishes, guests, atmosphere and the details that bring flavor to life.
Collaboration
From initial direction to a strong end result.
Set the mood
We started with the restaurant experience: warm, recognizable and immediately inviting to people who want to make a reservation or order.
Make website practical
We then built a site in which the menu, atmosphere and contact are quickly accessible without unnecessary steps.
Making content taste good
We brought the atmosphere of MOBO closer to the visitor with images and text.
Make actions clear
Finally, we made the most important next steps visible, from contact to reservation.
"The identity feels just right for the place: distinct, flexible and not too neat."
Free introductory call
Let's get clear on your next growth step.
In 20–30 minutes, we look at your brand, website or online store, and campaigns. We discuss what works, where the opportunities are, and which step could make the biggest difference now.
Initial insights
Focused discussion
Practical advice
Clear approach
No obligation. You decide what to do with the advice.
You'll speak with Basma
Senior consultant+31 30 340 3996
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