A premium e-commerce experience for Chay.
Chay combines modern swimwear and sportswear with a stylish brand experience. We developed the branding, social media kit and webshop experience that makes the brand recognizable and commercially stronger.
Brand & webshop
A recognizable basis for growth.
For Chay, brand identity, social content and e-commerce came together in one clear digital experience.
Brand identity
01Logo & visual system
Shopify webshop
02Premium ecommerce
Content direction
03Campaign & socials
Brand consistency
04From post to product
Branding
A visual identity that extends to every touchpoint.
From logomark to social media posts: the branding gives Chay a consistent, premium appearance outside and within the webshop.
Our services
A brand and webshop that reinforce each other.
The identity gives direction to the webshop, while the webshop converts the brand into a clear purchasing experience.
Branding & Identity
A recognizable visual identity for Chay, from logomark and use of color to social templates and brand applications.
View brandingShopify Development
A stylish Shopify webshop in which swimwear and sportswear are presented quietly, premium and conversion-oriented.
View webshopThe approach
From identity to a shop that gives confidence.
Each part is designed to clearly bring together the collection, the brand feeling and the route to purchase.
A brand feeling that is immediately recognizable
Chay asked for a visual identity that feels feminine, modern and confident. The branding forms the basis for product presentation, social content and webshop experience.
E-commerce with a calm focus
The webshop is built around clarity: large product images, scannable information and clear routes to collection, product detail and checkout.
Social-first brand applications
For social media we created templates and post designs that allow Chay to communicate consistently without every expression feeling the same.
From collection to conversion
Branding, content and shop flow work together to give visitors confidence faster and increase product interaction.
Collaboration
From initial direction to a strong end result.
Understand collection
We started with the collection and target group, so that the shop not only looks nice but also sells clearly.
Improve Shopify flow
We then worked on product presentation, navigation and checkout, with a smooth route to purchase.
Implement brand image
We kept the image, layout and tone of voice consistent, so that CHAY remains recognizable as a fashion brand.
Complete live shop
Finally, we prepare everything for a webshop that takes visitors directly to the right products.
"Everything feels more like a whole now. The branding, socials and webshop fit together much better."
Free introductory call
Let's get clear on your next growth step.
In 20–30 minutes, we look at your brand, website or online store, and campaigns. We discuss what works, where the opportunities are, and which step could make the biggest difference now.
Initial insights
Focused discussion
Practical advice
Clear approach
No obligation. You decide what to do with the advice.
You'll speak with Basma
Senior consultant+31 30 340 3996
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