01
Brand identity
A recognisable brand
Logo, typography and colour combine into a recognisable, professional identity.
A fresh brand identity and website for CCU.
Cleaning Center Utrecht provides cleaning services for businesses and private customers. We developed the branding and built a new website that clearly brings services, coverage and quote requests together.
ClientCCU Cleaning
TypeWebsite
ServicesBranding · Website
The challenge
Great work that wasn’t easy to see.
The previous website didn’t make it immediately clear which services CCU offers or where it operates. The route to a suitable quote was unclear too, making CCU’s experience and professionalism harder to see.
Our approach
Strategy, identity and website as one system.
We translated CCU’s services into a recognisable visual identity, clear information architecture and a quote flow that collects the right details.
02
UX & structure
Services easy to find
Services are grouped clearly, with regions and municipalities mapped at a glance.
03
Conversion flow
Quote requests with context
Visible contact prompts lead to a form for service, frequency and requirements.
The result
A professional foundation for a cleaning brand.
The refreshed identity and website make CCU’s offer clear and give visitors a straightforward path from discovery to quote request.
Brand
01A recognisable identity
Website
02A clear digital presentation
Service area
03Service regions clearly presented
Quotes
04A focused route to contact
Before & after
The same expertise. A fresh appearance.
BeforeThe previous website
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AfterThe new website
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Free introductory call
Let's get clear on your next growth step.
In 20–30 minutes, we look at your brand, website or online store, and campaigns. We discuss what works, where the opportunities are, and which step could make the biggest difference now.
Initial insights
Focused discussion
Practical advice
Clear approach
No obligation. You decide what to do with the advice.
You'll speak with Basma
Senior consultant+31 30 340 3996
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