Google Ads that make salon visits measurable.
For The Body Specialist we developed targeted Google Ads campaigns that translate local search intent into valuable contact moments. With a sharp campaign structure and continuous optimization, visibility, conversions and returns grew together.
Campaign results
Return that becomes visible.
The campaigns brought together relevant searchers and The Body Specialist at the right time. The combination of strong search intent, smart bidding and continuous optimization delivered demonstrable growth.
Conversions
674Measurable contact moments
Conversion value
10.3KValue from campaigns
Actual ROAS
544,04%Strong returns
Advertising costs
€1.89KTargeted media budget
Our services
A campaign base that continues to perform.
From campaign structure to optimization: every part is designed to generate relevant requests and make the budget work demonstrably better.
Google Ads campaigns
Search campaigns aimed at people with a concrete treatment intention, built around relevant services and local search questions.
View resultsTracking & optimization
A measurable campaign basis with conversion tracking, search term optimization and continuous adjustments to quality and return.
View resultsThe approach
From search query to valuable appointment.
A data-driven campaign structure in which intention, local relevance and continuous optimization reinforce each other.
Search intent as a starting point
We identified the search queries with the highest treatment intent and linked them to targeted advertisements and relevant landing pages.
Local visibility
The campaigns are tailored to The Body Specialist's service area, so that the budget goes to people who can actually make an appointment.
Focus on valuable conversions
Not every click is equally valuable. That is why we optimized on specific contact moments and treatment requests instead of just on traffic.
Continuous refinement
Search terms, ads and bids are continuously refined based on real results, ensuring return and lead quality continue to grow.
Collaboration
From initial direction to a strong end result.
Get a competitive offer
We started with the services, target group and promise, so that visitors immediately understand what they can expect from Body Specialists.
Design website flow
We then built a clear route from introduction to trust, with clear sections for treatments and expertise.
Humanize content
We brought images, tone of voice and explanations closer to the customer, so that the site feels professional but accessible.
Prepare base
Finally, we provided a stable online basis that easily refers to contact and booking.
"We finally saw which search campaigns generated real requests. This allowed us to use our advertising budget in a much more targeted manner."
Free introductory call
Let's get clear on your next growth step.
In 20–30 minutes, we look at your brand, website or online store, and campaigns. We discuss what works, where the opportunities are, and which step could make the biggest difference now.
Initial insights
Focused discussion
Practical advice
Clear approach
No obligation. You decide what to do with the advice.
You'll speak with Basma
Senior consultant+31 30 340 3996
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